Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Nowadays people are using the web to look for services and products and few consumers are using phone books and fliers to locate service businesses and business cards are more likely to get tossed into the trash than saved. Generally, SEO can put your brand among the industry leaders and build customer loyalty through building a sustainable resource that independently produces sales and grows residually. Blackdeers can help you with every element of the optimization process and help you to develop a balanced and impressive link profile so that search engines can locate your pages and get them indexed.
To attract your new business, especially if you are in a competitive market or those well-established firms who are getting a late start on SEO, running advertisement campaigns on Google, Bing, Yahoo and Facebook would be the best solution to quickly get respond and ensure you’re targeting your audience wherever they are.